Cosmetic Chemist Explains: How Serums Penetrate Your Skin
What Actually Happens When You Apply a Serum A serum is basically a skincare overachiever. It’s lighter than a cream but packs a much higher concentration of active ingredients stuff like antioxidants, brighteners, and hydrators. Because of its thin, often water based consistency, it sinks in quickly and gets to work fast. No fluff, just […]









